Find the right problem.
Understand the business, the people and the constraints before committing to a solution. Bring structure to the ambition.
STRATEGY · RESEARCH · SERVICE DESIGNSee this thinking at Terraxa ↗︎VINEEL CHANDRA MACCHAGIRISTRATEGY · UX · PRODUCT · TECHNOLOGY
A designer who connects the whole picture.
Think it through.Make it real.
I connect business strategy, product design and engineering—from shaping the experience to building the frontend, backend and systems that run it.
Independent consultant. Experienced design leader.A few things I’ve brought to life ↓
01 / SELECTED WORK
Different contexts.
The same attention to the whole.
↗︎INDEPENDENT PRACTICE · 2026
AevumX
A business direction.
A brand. A working platform.
Connecting a staffing company’s move into consulting with a new digital experience, a custom CMS and an applicant tracking system.
↗︎Designing for a learning ecosystem.
WHO Academy / Experience architecture, design systems and governance.
↗︎The service behind the website.
Business planning, service design and an entire digital presence.
More perspectives: institutional clarity at Roma Futures ↗︎ and connected operations at VenAya Farms ↗︎.
All selected work ↗︎02 / HOW I THINKThe idea is only
The idea is only
the beginning.
I move between the business, the experience and the build. Each decision should make the next one stronger.
Make the experience click.
Connect the journeys, interactions and visual language. Make complex systems understandable, useful and coherent.
UX · PRODUCT DESIGN · DESIGN SYSTEMSExplore the WHO Academy work ↗︎Follow it through.
Build the frontend, backend and operational tools, then deploy and maintain the systems behind them. Across most of my independent projects, I’ve owned the design and implementation myself.
FRONTEND · BACKEND · DEPLOYMENTInside the AevumX platform ↗︎03 / EXPERIENCE
Independent range.
Experience inside teams.
A decade of
connecting disciplines.
From enterprise workflows to global health learning, I’ve worked across product, engineering, research and business leadership. Today, I bring that perspective to independent engagements.
The Thinkers Lab
Manager, Product Design↗︎2020—2024World Health Organization
Product Design Lead↗︎2017—2019RIG / OnBlick
User Experience Architect↗︎I can lead the direction.
And build what it takes.
On most independent engagements, I’ve personally delivered the design, frontend and backend. I also handle deployment and run servers for my own projects and clients.
That hands-on understanding informs how I scope a product, collaborate with engineers and connect design decisions to the realities of delivery.
Explore my technical practice ↗︎PHPNode.jsReactAngularJSMySQLNoSQLPostgreSQL
Curious by nature.
Hands-on by choice.
I’m Vineel—a designer with a foundation in computer science and a master’s in Design Strategy & Innovation. I enjoy the space where a good question becomes something you can actually use.
More about me ↗︎