An app for all the Jobseekers in the world!

Project

Jobseeker is the first module, new users have to experience with the product, so we know how crucial it is to get it right. However, OnBlick came to learn from a Google Business Report in 2016 that it could be doing better in terms of onboarding and retention of users in comparison to its peers.

We took action and decided to rethink our entire first app experience, meaning the user journey that begins in the homepage and ends with the user getting the dream job using the app.

Our vision was to create a smooth and easy to understand pre and post-login experience for newly registered users in order to increase 7-day retention, impacting an average of 2.5K users that register daily in the app.

Involvement

Experience Architect

Client

OnBlick Inc

Date

Apr - June 2017

Credits

Krishnan Esakkimuthu ā€” Initial Concept

Initial concepts

We started by analysing our existing flow and breaking it down into smaller steps. With this, we identified that the post registration step was the one with the most critical issues: there were 8 screens between registration and the app, with out-of-context pop ups that could appear in random order ...not such a great experience.

It was also the step with less technical dependencies and higher impact potential. We decided to start with that.

The Right job done

After the ideation session with the team, we turned our ideas into a testable hypothesis. For this, I first created wireframes that quickly enabled the squad to discuss the idea further, raise concerns, dependencies and make decisions. With this, we agreed to pursue the idea of a "Get Started" screen, which condensed a few of the steps after registration into a single screen, in a checklist format, so that we made sure users completed the necessary steps in an organised way, being then ready to start a run.

In order to explore and validate the concept, the UI designer created a high fidelity prototype in Sketch based on the steps and interactions that we had mapped in a user flow. This was later also useful to communicate ideas to the team while preparing user stories and handing off the designs.

the style guide

An example of the style guide created for the developers at OnBlick to work from, alongside annotated breakdowns of flows and the original wireframes.

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